Scarves and shawls are some of the most versatile fashion items I’ve ever sourced. Whether you’re buying for personal use, resale, or gifting, the right online store can make the difference between a stunning staple and a forgettable piece. I’ve shopped everywhere—from luxury sites to artisan platforms—and learned how to spot the best deals, materials, and styles.
You can buy high-quality scarves and shawls online from trusted platforms like Nordstrom, Net-A-Porter, Etsy, and dedicated scarf boutiques. Each offers a different range of styles, from luxury silks to cozy cashmeres, with options for every budget and occasion.
Let’s look at the best online stores, how to choose between silk and cashmere, what shawl styles are trending this year, and how to make sure what you’re buying online is truly worth the price.
Best Online Stores for Scarves & Shawls
Whether you're hunting for a printed silk square or a handwoven pashmina, finding the right online store is key. I’ve tried plenty and now have a shortlist of reliable go-tos.
The best online stores for scarves and shawls include luxury retailers like Net-A-Porter, department stores like Nordstrom, marketplaces like Etsy for artisan pieces, and brand sites like Hermès or Fumao Clothing for wholesale and custom orders.
Top Scarf & Shawl Retailers:
| Platform | Best For | Highlights |
|---|---|---|
| Net-A-Porter | Designer silk scarves | Fast shipping, high-end packaging |
| Nordstrom | Winter shawls, luxury gifts | Broad selection, free returns |
| Etsy | Handmade, boho, custom scarves | Unique designs, direct from artisans |
| Amazon | Affordable everyday styles | Fast delivery, wide range |
| Fumao Clothing | Wholesale silk, cotton, custom logos | Factory-direct, B2B-friendly |
| ASOS / Zara | Trendy seasonal options | Great for budget, style-driven buys |
I personally use Net-A-Porter for special gifts, Etsy for unique finds, and Fumao when buying wholesale scarves for brand orders.
Silk vs. Cashmere: Where to Buy?
Silk and cashmere are both luxury fibers—but they serve different purposes. I always recommend choosing based on climate, use, and personal style.
Buy silk scarves for elegant, lightweight styling and cashmere shawls for cozy, cold-weather layering. Silk is best from specialist brands like Hermès or Indian textile makers, while top cashmere comes from Mongolia, Kashmir, and Italian brands.
Where to Buy Each Material:
| Material | Recommended Stores | Notes |
|---|---|---|
| Silk | Hermès, Etsy, Fumao Clothing, Alibaba | Best for prints, gift packaging |
| Cashmere | Nordstrom, The White Company, Pashma | Ideal for warmth and layering |
| Blends | Uniqlo, Mango, Amazon | Affordable alternatives for daily wear |
Quick Comparison:
| Feature | Silk | Cashmere |
|---|---|---|
| Best Season | Spring/Summer | Fall/Winter |
| Texture | Smooth, cool, flowing | Soft, warm, brushed |
| Styling Use | Neckerchiefs, bags, hair, formal wear | Wraps, capes, layering over sweaters |
| Care Needs | Gentle wash or dry clean | Must dry clean or hand-wash |
I always stock both silk and cashmere styles in my collection—they work all year.
2024’s Top Trending Shawl Designs
Every year brings new scarf and shawl aesthetics, and 2024 is all about oversized wraps, artistic prints, and multifunctional pieces. I’ve seen these trends all over fashion shows, influencer feeds, and even in retail buyer requests.
Top shawl designs in 2024 feature oversized silhouettes, color-blocked patterns, reversible textures, and artisan-inspired elements like embroidery, fringe, and botanical prints.
What’s Hot This Year:
| Trend | Description | Why It Works |
|---|---|---|
| Oversized Wrap Shawls | Blanket-style with fringe or bold prints | Doubles as cape or cover-up |
| Printed Silk Shawls | Chain prints, florals, paisley | Add elegance to spring/summer outfits |
| Reversible Designs | Two-tone or dual-pattern options | Versatility for travel and layering |
| Hand-Embroidered Shawls | Boho or Indian style embroidery | Adds craftsmanship and cultural value |
| Scarf Capes | Poncho-style, open draped cuts | Big in European streetwear right now |
I recommend offering one standout piece per season to follow trends while still selling timeless options.
How to Verify Quality When Buying Online
Buying scarves and shawls online can be risky if you don’t know how to check the quality. I’ve received polyester blends labeled as silk and thin acrylics passed off as “wool.” Avoiding that comes down to knowing what to look for.
To verify scarf or shawl quality online, check fabric composition, zoom in on stitch photos, read verified reviews, and ask sellers about GSM (fabric weight), finishing (hand-rolled hems or machine), and fiber origin.
What to Look For:
| Feature | High-Quality Indicator | Red Flags |
|---|---|---|
| Material Labeling | States % of each fiber clearly | “Silk-like” or “Cashmere-feel” |
| Close-up Photos | Show stitching, hem style, weave texture | Blurry or only flat-lay product shots |
| Reviews | Mention feel, drape, packaging | Complaints about thinness or color fade |
| GSM Info | 80–120 GSM for silk, 150–300+ GSM for wool | No GSM data = likely lower quality |
| Packaging Details | Includes care tag, brand label, or box | No branding or care info provided |
If in doubt, order one sample first before placing larger orders or bulk purchases.
Conclusion
You don’t need to step into a boutique to find premium scarves and shawls—online stores have made it easier than ever. Whether you want high-end silk, artisan-crafted wraps, or everyday layering shawls, you’ll find great options across platforms like Etsy, Nordstrom, Fumao Clothing, and Net-A-Porter. Just make sure to check materials, verify quality, and stay on trend with this year’s standout styles.
