When I started offering shawls and scarves wholesale, I quickly realized having great products isn’t enough—you need the right buyers. Finding wholesale scarf buyers is about strategy: positioning your brand, using the right platforms, and communicating value clearly. After years of refining my B2B sales strategy, I now know exactly where to find buyers and how to convert interest into long-term partnerships.
To get wholesale buyers for shawls and scarves, use B2B platforms, pitch boutiques directly, attend trade shows, and offer competitive pricing strategies. The key is to combine product quality with tailored outreach and strong brand presentation.
Here’s how I’ve successfully grown my wholesale scarf business and how you can too—step by step.
Top B2B Platforms to Find Buyers
I’ve tested several online platforms, and not all deliver quality leads. The best B2B sites attract serious retailers and offer tools that make wholesale sales easier.
The top B2B platforms to find wholesale buyers for scarves and shawls are Faire, Abound, Alibaba, IndiaMART, and global marketplaces like Tundra and Ankorstore. These connect you to boutiques, e-commerce stores, and global distributors.
Best B2B Platforms for Wholesale Scarves:
| Platform | Best For | Key Features |
|---|---|---|
| Faire | Boutique buyers in US/UK/EU | Net 60 terms, reorders, zero upfront fees |
| Abound | Indie retailers in North America | Product reviews, small MOQs, no fees |
| Alibaba | International wholesale and bulk orders | Large buyers, OEM-ready |
| Tundra | USA-based retailers and stores | Commission-free for suppliers |
| IndiaMART | Asian wholesale buyers and vendors | Strong for handmade and volume orders |
| Ankorstore | EU-based retailers | Trend-driven fashion and accessories |
How to Stand Out on These Platforms:
- Upload high-quality product photos with white backgrounds
- Include clear MOQs and lead times
- Offer tiered pricing for larger orders
- Add about us story and production details (like handmade, DDP shipping, or ethical sourcing)
Being transparent and visually appealing helps buyers trust your listing quickly.
How to Pitch Boutiques & Retailers
Some of my best buyers didn’t come from platforms—they came from direct outreach. If you want to get into boutiques, you need a clean pitch, great product photography, and confidence in your pricing.
To pitch boutiques and retailers, create a clear digital wholesale catalog, write a brief and tailored email, and highlight your unique selling points—like handmade work, low MOQ, fast delivery, or private labeling.
What to Include in a Pitch:
| Element | Why It Matters |
|---|---|
| Brand Introduction | Short background with 1–2 sentences |
| Product Lineup | Clear photo grid or PDF lookbook |
| MOQ & Pricing | Start with small packs (e.g., 30–50 pcs) |
| Lead Time | Example: “Ships within 5–7 working days” |
| Incentive | Offer free shipping, bundle discounts |
Example Pitch Email:
Subject: “Handmade Shawls & Silk Scarves – Wholesale Ready”
Hi [Buyer’s Name],
I’m [Your Name], the founder of [Brand Name]. We design and manufacture high-quality scarves and shawls made from silk, modal, and wool blends, with low MOQs and fast global shipping.
I’d love to share our latest catalog and offer you an exclusive retailer discount. Do you currently review new accessories for your store?
Best regards,
[Your Name]
[Contact Info] | [Website Link]
Always follow up once a week for two weeks—you’d be surprised how many buyers respond on the second try.
Trade Shows for Scarf Wholesalers
Trade shows are a powerful way to meet wholesale buyers face-to-face. I’ve gotten long-term retail partners from just one show when I had the right booth and sample presentation.
Top trade shows for scarf and shawl wholesalers include Magic Las Vegas, Texworld USA, Pure London, Heimtextil Germany, and India’s IHGF Delhi Fair. These shows attract buyers from fashion boutiques, large distributors, and department stores.
Best Trade Shows for Scarves & Shawls:
| Event Name | Location | Focus |
|---|---|---|
| MAGIC Las Vegas | USA | Apparel & accessories, boutique buyers |
| Texworld USA | NYC | Fabric, finished products, sourcing |
| IHGF Delhi Fair | India | Handmade, export-quality scarves |
| Heimtextil | Germany | Textiles, scarves, home accessories |
| Pure London | UK | Fashion-forward accessory sourcing |
Tips for Trade Show Success:
- Bring 10–15 physical scarf styles for display
- Have ready-to-hand catalogs or QR code menus
- Offer show specials (free shipping or discount for orders placed at the show)
- Prepare a short brand elevator pitch
If traveling isn’t an option, many shows now offer virtual booths with video chat and buyer databases.
Pricing Strategies to Attract Buyers
Wholesale buyers want good margins—and if you get your pricing right, you’ll attract more buyers while keeping your profits strong.
Use a pricing structure that supports retailer margins (usually 2.2–2.5x markup), offers volume discounts, and communicates value clearly. Tiered pricing and bundled sets are great tools to encourage bigger orders.
Example Wholesale Pricing Table:
| Quantity | Unit Price (USD) |
|---|---|
| 30–99 pcs | $6.00 |
| 100–299 pcs | $5.60 |
| 300+ pcs | $5.20 |
Bonus Pricing Tactics:
- Offer “starter packs” of assorted colors/styles (e.g., 30 scarves, 5 styles)
- Add free private label tags at certain volumes
- Give first-time buyer coupons or a small gift with the first order
- Show retailers MSRP suggestion (e.g., $6 wholesale → $15 retail)
Make it easy for them to see profit margins and reorder confidence.
Conclusion
Getting wholesale buyers for your scarves and shawls is all about showing up in the right places, presenting your brand clearly, and offering strong value. Whether you're using B2B platforms, pitching boutiques, networking at trade shows, or negotiating smarter pricing, it all comes down to building trust and proving you’re a reliable, high-quality source. Focus on relationship-building as much as sales—and the orders will follow.
